IYMAA BY ABDULLAH ALKHORAYEF AND THE POWER OF SUBTLE DESIGN. Leen Abdulrahim :الإعداد

Iymaa was honoured to dress some of the models for Elle Arabia's April cover shoot. 

IYMAA, The First Chapter. Tailoring and fluidity come together in a debut grounded in perspective rather than trend. Abdullah Alkhorayef arrives at fashion from a different place. Trained as an engineer, his approach carries a certain clarity, but the work itself is shaped by something less measurable, memory...

A Creative Universe Rooted in Identity, Community, and Expression. For Riyadh-based engineer & designer Abdullah Alkhorayef, fashion has never been just about clothing. It is about memory. About emotion. About the quiet, powerful ways people express who they are without ever saying a word...

Abdullah Al-Akhtumn launches the sign "Iymaa" Designer and resident engineer in Riyadh Abdullah Al-Akhtar offers a different vision of fashion, a vision that goes beyond the limits of what we wear to express our memories and feelings, and gives our presence a deep and confident calm without words... 

A New Language In The Fashion World From The Heart Of Riyadh. Fashion house “Iymaa”: Abdullah Al-Athrf creates a new language in the fashion world from the heart of Riyadh. In a world where the rhythm of fashion is accelerating, a new creative voice emerges from the Saudi capital Riyadh that redefines the concept of clothing...